Beautiful Models: Friction
Fragments from imaginary dialogues
“What is friction?”
“It’s a conceptual model from Physics extended through metaphoric transfer outside of Physics.
Anything that negatively impacts the running of a process – in terms of effort, time, or experience, perceived or otherwise – can be thought of as friction.
Taken individually, I call them friction points.
I call friction points that impact experience, irritants.”
“So optimization in this case means the identification and elimination of friction points – removing friction.”
“It can also mean adding friction, in order to make undesirable behavior harder.”